Past Presentations (members only)

     IIBA International - Events, Webinars, and Podcasts - click here to see the full list!

Upcoming Events

    • Wednesday, September 23, 2020
    • 6:00 PM - 8:00 PM (EDT)
    • Zoom Meeting, Register to receive the link

    Leveraging Customer Journey Mapping to Jumpstart Understanding a Squishy Problem


    How do you help a business start to tackle a problem that has no clearly defined outcomes besides making the situation better? Learn how a Customer Journey Map exercise was utilized to identify core aspects of a professional’s ethical evolution and then leveraged across multiple stakeholder groups to build out an improvement plan. Discover how an analyst can help various stakeholders change their individual perspectives to better support outcomes that benefit the audience. 

    This real-world case study will delve into the challenges, successes, and failures an organization faced when addressing the sometimes nebulous ethical development lifecycle of licensed professionals. By using a Customer Journey Map to address professional development needs from education through career growth and eventual career sunset, this project was able to expose gaps in the development process and identify new product considerations. Learn how to iterate from a Customer Journey Map to create buy-in and understand how rapid prioritization allowed product rollouts in short bursts of effort.

    Learning Objectives:

    • Define key moments within a customer journey and how to map the critical aspects of each phase
    • Iterate from a completed Customer Journey Map to expose big ideas for possible product development
    • Leverage multiple stakeholders to create buy-in and identify product and service prioritization

      About our Speakers:  

      Jared N. Zurn, Vice President, Examination, serves as a member of the senior leadership team at the National Council of Architectural Registration Boards. Zurn has responsibility for the strategic direction of examination related initiatives, professional ethics initiatives, as well as oversight of and participation in research regarding the future of the architectural profession. Zurn is a licensed architect, Certified Association Executive, and distinguished public speaker.

      Before joining NCARB, Zurn operated a sole proprietorship architectural design firm in northern Minnesota. He also served as faculty of the Architectural Technology program at Minnesota State Community and Technical College where he served as a Division Chair and led the Architectural Technology program in the areas of curriculum development, course assessment, and program outcome assessment.

      Amanda J. Zurn serves as a Senior Business Program Analyst for the American College of Radiology, an organization focused on improving, promoting and protecting the practice of radiology and leading the transition to value-based radiology treatment and care. Zurn provides support and guidance across the College as part of the Office of Strategic Planning and Business Excellence.

      Zurn has non-profit experience across the areas of administration, executive office, and business analysis. A Certified Business Analysis Professional and Certified Association Executive, Zurn brings a strong understanding of organizational complexity and the ability to guide strategic planning and business process improvement. Zurn serves as part of the Board of Directors of the International Institute of Business Analysis with the Washington, DC Metro chapter.


      6:00 - 6:30 pm   Virtual mingle, connect to Zoom

      6:30 - 8:00 pm   Opening, Presentation, Conversation, Q&A

      Zoom Link will be sent to registered attendees


      Register for the event with your IIBA DC member email to link with your profile. 

      Please email or if you have trouble registering.

      • Tuesday, October 27, 2020
      • (EDT)
      • Friday, October 30, 2020
      • (EDT)
      • Virtual Conference

      ProjectSummit*BusinessAnalystWorld is the largest series of conferences for Project Managers and Business Analysts in North America. These industry leading events feature expert speakers representing every sector, from all reaches of the globe.

      From the opening Keynote to the close, ProjectSummit*BAWorld events offer tangible education and non-stop opportunities to learn. You will leave feeling invigorated and motivated, armed with new skills, tools, and techniques that can be immediately applied in your workplace - not to mention an arsenal of new contacts. PS*BAW places great importance on connecting you with others in your community.

      The decision has been made to run all of the Fall events as one virtual event on October 27 – 30, 2020. Anyone who had registered for any of our 2020 events (including Washington) will be able to attend the 2 symposium days for free.

      This is one unique experience you don't want to miss and here's why:

      1. Earn up to 32 PDUs and CDUs
      2. Learn from industry experts and innovators
      3. Increase productivity and effectiveness
      4. Acquire new skills, strategies and best practices
      5. Connect and expand your professional network

      Features of this Conference:

      1. Quick access to all features
      2. Watch speaker interviews and interact with the Conference Host at the LIVE NEWS DESK
      3. Reach out to industry peers with the Twitter hashtag


    Past Events

    Wednesday, August 19, 2020 Lightning Talks
    Tuesday, July 07, 2020 2020 DC Chapter Summer Vacation (July)
    Tuesday, June 16, 2020 Creative Ways to Engage Your Stakeholders
    Wednesday, May 20, 2020 Techniques on Reducing Ambiguity Together
    Wednesday, April 22, 2020 How to Organize Requirements to Assist with Stakeholder Management
    Wednesday, March 18, 2020 Update: Virtual Web Meeting March 18: Working Remotely: Cultural and Practical Advice and Tips
    Tuesday, February 18, 2020 Back to Basics: Developing Requirements Understood by all Stakeholders
    Wednesday, January 22, 2020 Business Agility - Aligning the Parts of the Organization
    Wednesday, December 18, 2019 WORKSHOP: Impact Mapping to Align Teams to Business Objectives
    Tuesday, December 03, 2019 TRAINING OPPORTUNITY: Business Analysis Techniques Workshop - 3 CDUs
    Tuesday, November 12, 2019 IIBA DC Chapter Social
    Thursday, October 10, 2019 Low-Code Innovation Using AI and RPA
    Tuesday, September 17, 2019 KonMari Your Backlog: Tidying up those PBIs
    Tuesday, August 06, 2019 Making Agile Work for Data Teams: Writing Effective PBIs for Data Products
    Thursday, May 16, 2019 2019 DC Chapter Summer Vacation (May - July)
    Monday, April 29, 2019 ProjectSummit*BusinessAnalyst World - Washington, DC
    Wednesday, April 17, 2019 I'm a BA Girl in an Agile World
    Wednesday, March 20, 2019 Requirements Sidekicks
    Tuesday, February 12, 2019 Brain Agility: Overcoming Cognitive Bias
    Tuesday, January 29, 2019 CANCELED: Making Agile Work for Data Teams: Writing Effective PBIs for Data Products
    Tuesday, December 11, 2018 Being the Product Owner Proxy
    Wednesday, October 17, 2018 Business Models, Differentiated and Industry Standard
    Tuesday, September 18, 2018 Lightning Talks & DC Chapter Social!
    Tuesday, August 21, 2018 Lead the Change with Values NOT Feelings
    Monday, June 18, 2018 June | ProjectSummit*BusinessAnalyst World - Washington, DC
    Tuesday, May 22, 2018 May | Process Mapping and Flows - When Pictures Say it All
    Tuesday, April 17, 2018 April | Lightning Talks
    Wednesday, March 14, 2018 March | The PM and BA Partnership and Its Importance
    Wednesday, February 21, 2018 February | Ingredients to Create your “Gorilla Glue” to Make Training Stick
    Tuesday, January 23, 2018 January | A Simulationist's Framework for Business Analysis
    Wednesday, November 15, 2017 Bias and its Impact in the World of Business Analysis
    Wednesday, October 18, 2017 Kanban in Context – Project Management and Business Analysis
    Wednesday, September 13, 2017 Agile Extension to the BABOK Guide
    Wednesday, August 23, 2017 Lightening Talks & DC Chapter Social!
    Monday, June 19, 2017 ProjectSummit*BusinessAnalyst World - Washington, DC
    Wednesday, May 17, 2017 There's an Elephant in the room, Am I am the only one who sees it?
    Wednesday, April 12, 2017 An Agile Project Experience in Hyperdrive – GiveCamp for NonProfits
    Tuesday, March 21, 2017 Systems Thinking: Making Sure you are Solving the Right Problem
    Wednesday, February 08, 2017 Change Management: An Untapped Tool of Process Improvement
    Wednesday, January 18, 2017 Problem Solving in Local Government: Arlington County Edition
    Wednesday, December 07, 2016 Applying Design to Improve Workplace Collaboration
    Wednesday, November 09, 2016 Capturing Culture with NitroColdBrew
    Tuesday, September 27, 2016 We are solving a problem, not building an app!
    Wednesday, September 14, 2016 Fall series: Business Analysis Professional Development
    Wednesday, September 07, 2016 Building a Performance Improvement Culture
    Wednesday, July 20, 2016 Summer Session - The Whole Story: User Stories and What Analysts Need to Know
    Wednesday, June 01, 2016 June Meeting - What's in Your Mobile Analysis Toolkit
    Wednesday, May 04, 2016 May meeting - Retrospect on the CBAP with the 2nd CBAP holder
    Wednesday, March 23, 2016 March Meeting - Mastering Services in the Service of Others
    Thursday, March 10, 2016 DC BAs Happy Hour
    Wednesday, February 03, 2016 February Meeting - Winning with remote teams
    Wednesday, November 25, 2015 ProjectSummit*BAWor­ld Call for Speakers
    Wednesday, November 18, 2015 GWU Organizational Change Lessons Learned
    Thursday, October 15, 2015 RESCHEDULED - IIBA DC BABOK V3 Study Group - Session 11
    Thursday, October 08, 2015 IIBA DC BABOK V3 Study Group - Session 12
    Friday, October 02, 2015 DC Business Analysts Development Day 2015
    Friday, October 02, 2015 DCBADD Sponsorship
    Thursday, September 24, 2015 IIBA DC BABOK V3 Study Group - Session 10
    Thursday, September 17, 2015 IIBA DC BABOK V3 Study Group - Session 9
    Thursday, September 10, 2015 IIBA DC BABOK V3 Study Group - Session 8
    Wednesday, September 09, 2015 CANCELLED - GWU Organizational Change Lessons Learned
    Thursday, September 03, 2015 IIBA DC BABOK V3 Study Group - Session 7
    Thursday, August 27, 2015 IIBA DC BABOK V3 Study Group - Session 6
    Thursday, August 20, 2015 IIBA DC BABOK V3 Study Group - Session 5
    Thursday, August 20, 2015 August Meeting: Make Your User Stories Manageable Through Story Decomposition
    Thursday, August 13, 2015 IIBA DC BABOK V3 Study Group - Session 4
    Thursday, August 06, 2015 IIBA DC BABOK V3 Study Group - Session 3
    Thursday, July 30, 2015 IIBA DC BABOK V3 Study Group - Session 2
    Thursday, July 23, 2015 IIBA DC BABOK V3 Study Group - Session 1
    Wednesday, July 08, 2015 July Meeting: How will the BABOK v3 Benefit You?
    Wednesday, June 10, 2015 June Meeting: Using Lean thinking to Increase the Value of Agile
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