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Capturing Culture with NitroColdBrew
Culture eats Strategy for Breakfast.
Or so the saying goes. Office culture is a driver for business success, and that culture builds around our coffee centers.
Specialty coffee is carving out a new market, similar to the path taken by craft beer. With pressure from an increased consumer focus on experiences over commodities, and an increased company focus on employee retention and benefits, office environments are shifting away from prepackaged coffee and turning toward craft solutions. Chase discusses the migration toward craft and how it aligns with the interest in investing into company culture.
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